Marketing Manager
Doctible is a San Diego based startup changing the way healthcare practices communicate with their patients by building amazing technologies. Founded in 2014, we are rapidly growing and recently awarded the #1 Top Workplace by San Diego Union Tribune.
Role
Kick start Doctible’s new marketing department and support the organization by variety of writing, demand generation, and campaign management tasks. This is a cross-functional role that will require a strong analytical mindset, online marketing campaign experience and healthy doses of creativity and tenacity. We’re in the early days of building a demand generation machine for educating and acquiring customers (doctors in private practice) and this role will play a critical part of spurring Doctible’s growth.
The ideal candidate for this role will prioritize effective marketing campaigns and compelling marketing material, thrive in a fast-paced environment, and enjoy working in a hands on role at a fast growing startup.
Primary Objectives:
This role will have 3 main objectives:
• Develop and enhance Doctible’s branding in the industry
• Demand generation through drip campaigns and Adword/Facebook campaigns
• Create compelling content to position Doctible as a thought leader in the industry
We are very analytical and expect the right candidate to measure/track/improve metrics related to cost per lead, cost of acquisition and ad spend. This is a hands on role and requires an execution based mindset.
Responsibilities:
Performs the following duties: (Not all inclusive)
• Plan and execute SEO, landing page copy, A/B testing, email, paid social, and display advertising
• Utilize strong analytical ability to measure performance of all digital marketing campaigns, and assess against goals (ROI and CPAs)
• Write/post content across company’s social media channels (including blogs)
• Have ability to create/track campaigns with minimal outside help (no contractors are budgeted)
• Generate inbound leads through drip email campaigns to doctors
• Build drip campaigns to partners/agencies
• Help with event planning for tradeshows along with outreach to show coordinators
• Collaborate with internal Product Development, Sales and Customer Success teams to create landing pages, ad creative and content marketing campaigns
Requirements:
• At least 5 years experience in a similar role at a SaaS based company
• Bachelors degree in Marketing, Business or relevant field
• Excellent communication skills: written and verbal
• Analytical: Measure, measure, measure
• Self-motivated and self-starter
• Positive, results-oriented attitude
• This position will report to the CEO/Founder and requires someone who has the ability to handle multiple projects at the same time. As the first marketing hire, this is an extremely critical hire for the company
Compensation
• Competitive salary
• Stock Options
• Healthcare insurance
• Unlimited PTO
• Work in a small and agile team
• Work from home Friday afternoons
How to Apply
Please send your resume and cover letter to careers@doctible.com